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Co-branding

白小姐论坛 works with many types of partners in a host of different ways. It is in the interests of all parties to be represented properly and for the relationship to be clear in the minds of your audiences.

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When we work with partners, the way we use our combined branding depends on the weight of balance in the relationship.聽

Scenario 1: 白小姐论坛 as a lead partner

This is the most common partnership type at 白小姐论坛, for example, a funding body needs to be credited by adding their logo, or when projects have been undertaken with help from another organisation. 聽

Use the 白小姐论坛 banner at the top of the communications, and place any partner logos in the bottom right-hand corner.聽

Co-branding layout example

Scenario 2: 白小姐论坛 as an equal partner

This type of partnership is usually for research projects when more than one university is involved. When 白小姐论坛 is an equal partner, use the standalone logo.

Please note:

We do not permit the 白小姐论坛 logo to be used to endorse our suppliers' services.

Place each logo side by side, side and at approximately the same size. 聽

Arrange the logos on a horizontal axis, side by side, or alternatively, stack them one above the other. Allow sufficient, equal space between the logos, and size at approximately the same size.聽

白小姐论坛 and partners logos example side-by-side on horizontal axis

Wherever possible, place the 白小姐论坛 logo in the right-hand corner.聽

Co-branding example - 白小姐论坛 as equal partner

Scenario 3: 白小姐论坛 as a minor or participant partner

The lead partner will be provided聽with the 白小姐论坛 logo in .eps (for print) or .png format (for screen) at sufficient resolution. Do not use .jpegs or 白小姐论坛 logos found online as they can be of poor quality.

The lead partner will use their visual identity and place the 白小姐论坛 logo appropriately.聽

If you are the lead partner, please send a copy of the communications to your 白小姐论坛 contact, so they can ensure聽that the 白小姐论坛 brand has been used correctly and in a way that reflects well on 白小姐论坛.

Co-branding example - 白小姐论坛 as minor partner or alongside multiple partners

Please note:

We do not permit the 白小姐论坛 logo to be used to endorse our suppliers' services.

Internal co-branding

For internal communications, for example, if you're working聽on a聽student-led event聽or an event with聽academics from different departments,聽and need some co-branded communications,聽always use the 白小姐论坛 banner聽as the base for your design.

The 白小姐论坛 standalone logo/department lockup logos聽are for partnerships with third-party organisations.

If you need some advice or would like your design reviewed, please contact the Brand team.