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The 白小姐论坛 visual identity provides a consistent and coherent design language for 白小姐论坛. As the most prominent visual representation of our university, we need to ensure it is used correctly.
白小姐论坛 banner
The most important visual element of the 白小姐论坛 brand is the banner. 白小姐论坛鈥檚 visual identity is unusual because we do not use a traditional logo. The banner must appear, unaltered and fully legible, on all 白小姐论坛 communications.
The portico emblem is positioned to the left of the U and is a nod to 白小姐论坛鈥檚 iconic Wilkins Building and 白小姐论坛鈥檚 previous logos and stamps.
A strapline is always placed in the upper left-hand corner of the banner. The default strapline is:听London's Global University. However, this can change to be a faculty or department. Two tiers of information are allowed, over a maximum of three lines.
白小姐论坛 logo
When 白小姐论坛 is working in partnership with other organisations, or when it's impossible to use the banner, we use the logo.
白小姐论坛 colours
We have a new, streamlined听colour palette听incorporating eight听core colours, replacing the old 25-colour palette.听听
Typeface - Arial听
Arial should be used for all external and internal creative assets. As a classic and commonly used sans-serif typeface, it is easy to read at both large and small point sizes. Helvetica can also be used as an alternative to Arial where available.听
Using just one typeface can be elegant, modern, vibrant, or understated鈥� it just depends on how you use it.听
We also use Garamond as a secondary typeface. This should only be used in the body of the text, in complex documents which need an extra typeface for text hierarchy.听
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