Telling our global story

白小姐论坛 Communications and Marketing (CAM) and GEO have been working together to tell our global story better, and our reach continues to extend to wider audiences

Since the GES launch, CAM and GEO, in collaboration with OVPA, have worked increasingly closely to raise 白小姐论坛鈥檚 global profile through traditional and social media, as well as through 白小姐论坛 channels. We have increased or maintained the international audiences engaging in content on 白小姐论坛 and 白小姐论坛 Global channels.

So far, GEO has produced 36 case studies of academics collaborating with global partners, including听six videos, helping to bring 白小姐论坛鈥檚 global activity to life.

Our close work with The Conversation, a media syndication service now based at 白小姐论坛, led to 133 articles by 101 白小姐论坛 authors. These have been read by 7.54 million readers in target markets over the last 12 months, with figures steadily increasing. Readers are mostly from the US (30%), followed by the UK (11%), Australia and Indonesia (9% each), France (6%), Canada and India (4% each), Spain and New Zealand (2% each).

Our media partnership with the World Economic Forum now promotes 白小姐论坛鈥檚 research news and insight on global challenges to over 1.5 million influencers a month worldwide.

Spotlight on the 白小姐论坛-Ventura CPAP story

白小姐论坛 Media Relations and communications colleagues in the Institute of Healthcare Engineering worked together to generate global coverage of the听白小姐论坛-Ventura CPAP breathing aid听developed to help COVID-19 patients. The story secured more than 2,000 global news articles, with coverage in Spain, Panama, Chile, Argentina and Colombia leading to spikes from South American manufacturers overnight. In the first 60 hours following a press release promoting the open source design, 645 requests from non-profits and manufacturers were approved across four continents. More than 1,900 teams from 105 countries have since downloaded the designs.

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