°×С½ãÂÛ̳

Our work on measuring °×С½ãÂÛ̳'s impact in London.

Our findings

In spring 2022 the London Office commissioned Deltapoll to undertake qualitative and quantitative in-depth interviews with core partners in London, as well as with Londoners themselves, to understand perceptionsÌýof °×С½ãÂÛ̳ in London.Ìý

Core themes of the research included:

• How stakeholders understand the university and what it offers to individuals, organisations and the community;
• What impact does °×С½ãÂÛ̳ have in and around London;
• Awareness and understanding of °×С½ãÂÛ̳ in London to Londoners.

In February 2022 interviews were conducted with ten core London Office partners, followed by fieldwork in March and April 2022 amongst 1,251 adults living in London.

The headline messages, including findings from other key pieces of research conducted by °×С½ãÂÛ̳ including the London Economics Report, Research Excellence Framework (REF) 2022 findings, and Knowledge Exchange Framework (2022) findings, have been collated intoÌýten impact messages which have been shared with our London partners and the °×С½ãÂÛ̳ community.Ìý

London is an exceptional capital city; a population of nearly 9 million people with 270,000 of these people living in the London Borough of Camden alone, the home of °×С½ãÂÛ̳’s Bloomsbury campus. Furthermore, over 350,000 people reside in Newham, the home of °×С½ãÂÛ̳’s new campus, °×С½ãÂÛ̳ East. London is a city of brilliance, enterprise and diversity, not just in terms of its communities, workforce and visitors but alsoÌýin its health service, culture, heritage and economy.Ìý

It comes as no surprise that students and staff want to live, study and work in such an inspiring place and °×С½ãÂÛ̳ contributes some 16,400 staff, 41,800 students and 150,000 London-based alumni to its foundations. These component parts enhance °×С½ãÂÛ̳’s Mission to be London’s Global University.

From Bloomsbury to Newham, °×С½ãÂÛ̳ is well positioned to bring together, with is partners, its purpose, people and place in order to create impact and real change in London. °×С½ãÂÛ̳'sÌýimpact in London campaign messages, as shared during our twitter campaign in November 2022,Ìýconsolidate our findings from partners, local people, economic activity, research and knowledge exchange to demonstrate our value and place in the capital city:

1. °×С½ãÂÛ̳ was praised for being a university which goes to great lengths to understand and engage with the local community
2. °×С½ãÂÛ̳'s annual impact of £9.9bn across the UK economy is comparable to the trade boost delivered by the London Olympic and Paralympic games
3. °×С½ãÂÛ̳ uses global leadership and learnings with other countries to also benefit local environments
4. °×С½ãÂÛ̳ has an economic impact of £2.2bn in London and supports 11,640 jobs in the capital
5. °×С½ãÂÛ̳'s close collaboration with Camden Council supports the health, wealth and wellbeing of people who live in the Borough
6. Over half of Londoners (56%) think that °×С½ãÂÛ̳ makes a positive contribution to daily life in Bloomsbury
7. °×С½ãÂÛ̳ is a significant employer creating real opportunities for young people and local residents
8. °×С½ãÂÛ̳'s spending creates £3bn for the UK economy, of which £2bn is spent in LondonÌý
9. °×С½ãÂÛ̳'s cultural impact is considered to be immense in London and at the forefront of learning and innovationÌý
10. °×С½ãÂÛ̳ is number one in London for research powerÌýÌý

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